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Published on:

6th Sep 2025

From Crisis to Coach: Sonya Figueiredo's Journey to Inner Change

Mastering Life from the Inside Out with Sonya Figueiredo | The Science of Self

Welcome to The Science of Self! Today, Russell hosts Sonya Figueiredo, founder of Mindful Transitions, who joins us from Australia. With over 20 years of experience in managing complex projects, Sonya shares her transformative journey from corporate success to coaching, especially following a health scare that led her to reevaluate her life and purpose. She discusses her work tools, such as neurolinguistic programming (NLP), quantum coaching, and somatic meditation, to help people, particularly women, foster deeper connections and consistent leadership. Learn how to turn challenges into opportunities for growth, the importance of getting uncomfortable, and how Sonya integrates her professional insights with personal experiences. If you're seeking to improve your relationship with yourself and others, this episode is a must-watch!


00:00 Welcome and Guest Introduction

00:39 Sonya's Professional Background

02:20 The Birth of Mindful Transitions

02:43 Health Scare and Life Changes

05:32 Coaching Approach and Techniques

07:19 Understanding NLP and Quantum Coaching

12:26 Trauma and Coaching

24:09 Balancing Masculine and Feminine Energy

27:47 Remote Coaching and Flexibility

29:09 The Masks We Wear: Navigating Professional and Personal Identities

33:28 The Importance of Authenticity in Building Trust

34:48 Seeking Help: Mentors vs. Therapists

38:25 Intergenerational Perspectives: Working with My Daughter

41:09 Recommended Reads for Personal Development

44:09 Morning Routines and Daily Habits for Success

47:08 The Power of Somatic Meditation

50:01 Final Thoughts: Embrace Discomfort for Growth

Transcript
Russell Newton:

Hello listeners and welcome back to The Science of Self, where

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you improve your life from the inside out.

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Our guest today is Sonya Figueiredo.

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She's coming to us all

the way from Australia.

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I'm way up here in Atlanta.

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If you can see the map on my desktop,

uh, Sonya is a long ways away.

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We appreciate her joining us.

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Uh, what, like almost a 12

hour difference I believe.

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Sonya, thank you for being here today.

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Please introduce yourself

to our listeners.

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Sonya Figueiredo: Thanks Russell.

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Thank you for giving me the

opportunity to be here with you.

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As Russell said, I'm Sonya Figueiredo and

my company's name is Mindful Transitions

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and I am a coach predominantly for women,

and I work with professional, uh, women

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in corporate, in the corporate world.

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However.

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I have had over 20 years working in

high stakes, multi-billion dollar

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projects, complex procurements with men.

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In fact, there was 10 years where

I was the only female there.

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So if you talk about male

energy, I understand it.

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Can't say I've lived it, but I do

understand it and what I teach.

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It works with both men and women.

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Russell Newton: And

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Sonya Figueiredo: yeah,

that's me in a nutshell.

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Russell Newton: can you give us

some kind of idea of what industry

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it was, what they dealt with?

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Sonya Figueiredo: It was mostly

government and it was large procurements.

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I worked for one of them, it was a mobile

hospital and we are talking massive.

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We are talking, um, up to surgery units.

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So it was not just the external hospital.

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It was all the machines and

everything that went ping.

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So you could imagine the complexity there

of getting that through, and I ran it all.

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Russell Newton: Wow.

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Okay.

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So, uh, yeah, that's, that's a lot.

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You start dealing with hospitals,

uh, a lot, lot that goes on

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in many, many different areas.

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So thanks for clearing that up for us.

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Um, tell us about Mindful Transitions,

a company that you started.

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Sonya Figueiredo: Yeah, mindful

Transitions was born last year.

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I had essentially been a mentor

for, for many years, and I woke up

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one morning, well, actually it was

about 18 months ago, I got sick.

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You know, when you run on adrenaline

for such a long time and at such

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a fast pace, eventually your body.

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If you're not listening to

it, gives you a wake up call.

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And mine did.

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I ended up in hospital, thought

I was having a heart attack.

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My husband drove me at 2:00 AM in

the morning to the to emergency.

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Don't do it.

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Always call an ambulance, but we

are only five minutes down the road.

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So we got to hospital and it turned

out that I have atrial fibrillation,

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which is where my heartbeat, when

I was admitted, was 170 beats

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per minute, which is really fast.

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And, uh, for three days I was there

and eventually they told me if

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they couldn't bring it down, they

were going to have to essentially

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stop my heart to restart it again.

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And you can imagine everything that

was going in on my mind because it was

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like, oh, wow, even though my kids are

grown, you know, they're not done yet.

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They, they haven't got

their life partners.

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They've only just finished university,

which is college in America.

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And then it was like, well,

what's my husband going to do?

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All those things that, you know,

anyone would go through at that time.

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And I just went, I just went.

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My business, my line

of work is killing me.

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And I was getting to the age

where it was like, what the heck?

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What is life all about?

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Anyway, you start questioning

as you start transitioning.

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You know, I'm in my fifties, and

you just go, wow, what am I doing?

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You know, is the daily grind, is the burn,

is the stretch in all directions worth it?

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So that was my wake up call.

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I literally got out of hospital, did

a lot of research, and within 48 hours

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I had signed up to an international

coaching college that's accredited,

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not only here in Australia, but

accreditation in, in the world.

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And I just went women.

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Well, I, I was attracted to women

purely because I know women and.

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Maybe because I had been in an environment

that I've worked with men all these

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years, I decided to focus on women.

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But funnily enough, even just

yesterday, I sat across from A CEO

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who's male because I understand,

you know, the dynamics and what.

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But my language translates to men

often because I have seen it and

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observed from a different perspective.

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So yeah, mindful transitions, corporate

women, we don't just teach tools

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and not into leadership tools just

for the sake of leadership tools.

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You can learn them, you can pick

up a book, you can, um, go to.

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A two day seminar and learn what

you need to know about leadership.

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The challenge is putting it into place

consistently, and what I mean about

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that is we have conditionings, we're

all been brought up a certain way, and

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we have conditionings from our family

lineage, or you have some trauma.

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And those leadership tools do not

work if you are triggered sitting

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in a boardroom or if you are

feeling out of sorts, because then

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you can't regulate your emotions.

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And so the work that I

do, we go deep and we.

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Try to focus on what is stopping

someone from breaking into, you

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know, breaking that glass ceiling or

stopping them from being consistent.

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And also teach them the language

of rapport that goes deeper than

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what most tools will give somebody.

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But that's what we do.

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Russell Newton: Mindful transitions, uh,

you refer to neurolinguistic programming

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in your, uh, in your materials as well.

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Is your approach to, can I call it

counseling or therapy or just coaching?

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Is it based on NLP?

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Does it draw some things from

NLP or is it, uh, a hybrid of of

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that and maybe other practices?

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Sonya Figueiredo: Yeah, good question.

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Uh, yes, predominantly NLP Uh, the

college that I have gone through

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goes just a little bit higher.

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It takes a hybrid of the best of

the best, but I am certified in NLP

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and I'm just completed certification

in quantum coaching as well.

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So.

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That.

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What that means is we take NLPA

lot of the breathing, a lot of the

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exercises, but then we bring the

client down to the cellular level

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to regulate the nervous system.

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Though I can't promise anyone

that I can fix something, but what

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I can do is promise that I can.

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Help them recognize what's going on and

give them the tools that they can use

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in the moment, or if it shows up, it's

a blip of a recognition as opposed to

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spiraling back into those old habits.

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Russell Newton: Hmm.

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Okay, great.

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Can you give us, um.

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A definition of NLP and maybe what

parts of that are most predominant

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in your quantum transitions?

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I'm sorry, mindful transitions

or, um, quantum methodologies

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Sonya Figueiredo: Yeah.

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Sure.

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Um, essentially your, your

linguistic programming is

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rewiring your thought patterns.

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You know, it's not woo woo.

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It's not something that, you know, we

are not taking you out into the back of

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the room and doing some magical things

and bringing you back, but it's just

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understanding those thought PR patterns

and addressing them and rewiring them.

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So when it you.

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I presented with a triggering

situation, you know what to do.

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And some of that is through

breathing techniques.

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Some of that is what we call anchoring

techniques, which I absolutely love.

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And it's a simple exercise of I

will bring my client to a state of.

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Where they can recall something that's

happy, a happy time for them, and it's

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worked in about five to 10 minutes.

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And then I ask them to do it

every day until it is embedded

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in their neuro pathways.

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And so when they have something that

makes them feel uncomfortable, they're

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starting to have rapid breath or.

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Erratic thoughts.

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They can call on this moment

and within about three to five

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seconds, they'll feel their si

nervous system start calming down.

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That's a beautiful practice.

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Also, do your, you know,

your typical box breathing.

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So if you are sitting in a meeting.

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And things were getting a

little bit uncomfortable and

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you needed to focus a bit more.

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It's a simple, you know, look at a window

for instance, and, and breathe as you

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follow the lines around the corners

and it just gets you back to yourself.

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So that's some of the things I do.

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Quantum will take my client

down further, and that is taken.

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Say series of up to six or

seven coaching sessions.

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It's an hour to two hours each time.

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We start off by not even

really asking a question.

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I start off with breathing, take

them through a visual exercise.

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And I ask them to listen to

their body, where their senses,

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what's coming up for them.

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And we go from there and I will take

them back to their earliest memory.

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And if sometimes it goes even further

than that, it's not even necessarily

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their earliest memory, it's just a

primal thought that they are feeling.

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And we work through that.

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Russell Newton: are you a hypnotist?

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Do you do any of that work or

is it just a super relaxation

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that you referred to earlier?

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Sonya Figueiredo: Sure.

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Um, well, you know, with, with with

Milton language and all that, that is

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all based on, he was, you know, famous.

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Um, and he did do hypno, hypnotism

through language essentially.

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So we, I do use a lot of Milton language

depending on the situation and depending

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on if any trauma actually comes up,

because it will bring the client into.

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A relaxed state, which allows me

to go a little bit deeper than

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what some people are able to do.

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But funnily enough, you mentioned that

in November of this year, I will actually

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be qualified in that area where we do

use more trauma and uh, advanced methods,

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which includes the hip, the hypnosis.

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Russell Newton: When you're working

with someone and you find out it's not

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just an an, and I don't wanna minimize

anxiety, but when it's more than just

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an anxiety or an unsettlement, but you

realize there is a trauma that takes a

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completely different direction than in the

treatment or in the therapy, does it Not?

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Sonya Figueiredo: 100%, yes.

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All the, all the tools go out the

window and we, we, and you know, it's.

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The interesting thing with, so the

differences between coaching and

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psychology, one is obviously the

degree, but it's also we don't just

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have one methodology that we use.

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And when it comes to trauma.

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You know, some people think that

trauma is something terrible and

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something physical has happened

to somebody, and that obviously is

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one thing that can have happened.

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But when you're a child and you are

around about four or six, all of a sudden

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the conditions that could have been

used with you in your child rearing,

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for instance, I had a detached mother.

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I was born premature and for

my first seven months of my

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life, I was in a cold, sterile

environment, uh, in a humidity crib.

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And so I had the fight flight instinct

wired into me from the day I was born.

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My mother had detachment because

she couldn't hold me, and she had.

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What I believe now is would've

been, you know, depression and

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postnatal depression with that.

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And so my child bringing was upbringing

was, even though she loved me,

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the connection was very different.

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And so my trauma and what

came became hyper independence

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was from a very young age.

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And when you are working with somebody

with whatever trauma is presenting,

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sometimes that it's the first time

when they realize it in a coaching

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session and it's a gentle nego, non

negotiations, a gentle walking alongside

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them, helping them navigate, taking

them as far as the body is ready to.

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And that can happen over a series

of three or four sessions before you

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actually get to where they're comfortable.

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To be able to go a little bit further

and then actually address the root cause.

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You just dunno what's going to come up.

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Russell Newton: Just from the,

the last few minutes, there is

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NLP process a more relationship.

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Dependent process in therapy

or in counseling than maybe CBT

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or some of the others would be.

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It sounds like you, I mean you,

you mentioned you're walking side

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by side down a path with a person,

so you're right there with them.

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And it's not always the

case in therapies, is it?

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Sonya Figueiredo: No.

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No, it's not.

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Yeah, it's it in a lot of therapies.

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It's, here's the tools.

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I'm going to tell is it therapy

is a lot of the times is sort of a

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mix between a mentor and a coach,

and normally it's like, yep, I

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can see where you're coming from.

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I think this tool will work.

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Go try that, or you will challenged

the person with my coaching practice.

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Depending on what the client wants,

because some corporate people, all

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they want is to be mentored and

I'll switch it up and I'll do that.

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But in order for things

to work consistently, it

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is walking alongside them.

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I steer them, I walk with them, and

they come to their own conclusions.

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I'll challenge them though,

and that's the difference.

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Yeah.

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Russell Newton: you said your, your health

scare, your AFib occurred 18 months ago.

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Is that correct?

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And you.

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So from recovering from that and in

that timeframe you've made, did you

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have exposure to NLP and the work before

that or has all that happened since?

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Sonya Figueiredo: Great question.

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It pretty much has happened in

the last 18 months, but a lot

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of what I do that's pretty in.

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Thank you.

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I, I threw myself into it.

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It was, you know, you get to a point for

me when I was lying in the hospital, I

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was like, well, what's going to happen?

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You know, do I want to live where

I'm managing my condition or

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do I want to live fully and not

have to worry about my condition?

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Because for about two months afterwards,

you know, I was listening to.

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I read all the research.

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I listened to audio books.

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I looked at the science base

behind natural fibrillation because

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it's happening a lot earlier now.

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Pe uh, young people will get it as

early as 30, whereas it used to be

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condition of people in their eighties.

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Russell Newton: Oh,

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Sonya Figueiredo: and because we all

apparently, and now don't quote me

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on this, but it's something scary.

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Like 90% of people by the time

you're 80, will get that condition.

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But what's happening now, because we

are in a society when no one gets rest,

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and what do I mean by no one gets rest?

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Well, you know, we're

always on our phones.

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We've always got blue light around us.

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We are not interacting and

slowing down like we used to.

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You know how.

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10, 15 years ago, we would go and sit

at a coffee shop and have a leisurely

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coffee with a friend, and it would

maybe go for an hour or two hours.

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Now the interaction is done behind

a screen mostly, and so you go

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from the workplace onto your phone

and you're sitting in your bed and

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late at night, 11 o'clock at night.

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Still scrolling.

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So our nervous system is not resting.

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And what they're finding

is actual fibrillation is

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starting at an earlier age.

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And there's been quite a few cases at 30.

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So when I was going through

that long story, I apologize.

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Um, it just got me thinking that things

had to change 'cause I was getting

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myself into a real anxious state and you

know, I was getting quite morbid with my

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thoughts and it was like, no, hang on.

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I have to change this.

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And that's when I had to, I realized

like, okay, if I am going to do the work

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on myself and I'm going to get my center

where it needs to be, and I've gotta tell

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you it's the strongest it's ever been.

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I've sadly, I've lost some friends along

the way, and that's purely because I'm

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not the person they felt safe with.

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And when I, when I say not safe with,

when you get your friendship group,

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you normally gravitate to people for a

reason, and mostly that is because you

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feel comfortable and familiar with them.

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And now this Sonya shows up a lot

stronger and it's, Sonya won't

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hesitate in saying something.

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And so, you know, I've lo I've,

I've lost people along the way.

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But what I'm doing now is I'm attracting,

attracting like-minded people,

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which is a lovely journey in itself.

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But yes.

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So 18 months, that's, that's been my

journey and I've, uh, worked hard at

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getting the certifications that I've got.

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I'm still learning though, you.

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I've got in most probably until

around January next year until

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I've gone as far as I want to go.

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But every time I see something

else, I'm going, yes, I can

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bring that into my practice.

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Let me learn it.

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Russell Newton: from your website

you mentioned, and I'm just gonna

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read from the website, you're

fostering, helping individuals or

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women specifically in fostering deeper

connections in all facets of life.

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Paving the way for improved

relationships and purpose driven living.

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Is purpose the.

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The, the thing you start with or

the thing you move to, or is it just

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they're, they're all equal and you

work on them at the same, like, can you

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clear up some of that for me please?

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Yes,

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Sonya Figueiredo: sure.

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Absolutely.

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Like when I start with a client, of

course I'm going to ask them their why.

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So at the base level, it, it is about

their purpose, what their why is.

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But 90% of the time I'll

find that why when they first

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came is not their actual why.

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And what I mean by that is people

will come with safe problems.

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People will come with their external,

what they project to the world, because

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that feels safe to them, but they

won't show up with their internal

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problems and what's really going on.

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All the things that they, they push.

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Deep down or to the background and

they don't want to address them.

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So what I like to do is work on their

relationship with themselves first,

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and once their relationship with,

they bring themselves to a place of

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trust because it's actually scary

to think that a lot of people who do

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search out coaching or counseling.

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Really do not have a relationship

of trust with themselves.

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Everything has been done on unconscious

living and they're running on autopilot,

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and if they're dismissing something,

it's because it's bringing something

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up on the in themselves and they're not

trusting what they will do with that.

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So that's what I bring them back.

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I bring them back to trust of

self in their relationships.

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And then of course that will pivot

out to their external relationships.

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And then from there, the why or

the purpose that they started

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off with is more than often than

not, not what it ends up with.

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Russell Newton: Very good.

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I hadn't.

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I've never heard it expressed

that way, but I, I appreciate

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that because that is exactly true.

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What, as you say, what their why is, um.

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We challenge our listeners regularly

through the podcast on understanding your

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why, your purpose, your your mission,

what, however you wanna term term it.

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Um, but to sit down with someone fresh

and try to get to that in one, in one

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conversation is, uh, pretty difficult,

I imagine for them as well as for you.

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Sonya Figueiredo: It absolutely is.

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You know, some people think it's just, uh,

let me do one session and I'm good to go.

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Uh, it doesn't work that way.

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You know, of course we, I can do a

hyper session of 90 minutes, but I

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can guarantee you they'll come back.

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So,

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and she's fun.

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Go on.

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Sorry.

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No, I was just thinking actually

as I'm talking and you, I know your

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listeners are predominantly men.

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Uh.

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Male energy and female energy

is coming to mind right now.

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And I don't know if you know a

lot about male energy and female

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:

energy and what the difference is.

363

:

No,

364

:

Russell Newton: no, not formally, no.

365

:

Sonya Figueiredo: Okay.

366

:

So we, we are all born with ma

masculine and feminine energy.

367

:

Feminine energy is

basically based on chaos.

368

:

And so we're very chaotic and

we are really good at doing a

369

:

lot of things all at one time.

370

:

Doesn't necessarily mean we're good

at doing it, but we can do a lot.

371

:

Men come from a place of center, so if

you think of an ocean where the water

372

:

is choppy and constantly moving, and

then a ship on top of the ocean, so

373

:

it's the feminine and the masculine.

374

:

Russell Newton: Okay, great.

375

:

And

376

:

Sonya Figueiredo: sometimes, yeah,

and sometimes when we become unstuck

377

:

or for leaders, you know, constantly

in that steady state, they need a

378

:

little bit of that feminine mix up to

be the leader that comes into being.

379

:

That shows up very differently, leads

very differently, and can relate to.

380

:

Everyone that they work with

in, in their leadership role.

381

:

Russell Newton: Great.

382

:

Thank you.

383

:

Um,

384

:

you, you talked about briefly, uh,

anchoring, is it something that

385

:

can be self-learn or, or are there

some things that can be picked up?

386

:

Do you offer anything, a self-study

course or a self-improvement information?

387

:

Sonya Figueiredo: Sure, absolutely.

388

:

Um, there is a 10 week course that can

be done and it's sent weekly, and it is a

389

:

mixture of, uh, self-based, uh, exercises,

meditation, a whole mixture of things.

390

:

The, what I normally do ask though

is during those 10 weeks, I will

391

:

have two, one-on-one sessions with

the client just to check in, see

392

:

how they're going, what they need.

393

:

But, uh, there is that, that option there.

394

:

But you know, it depends on what the.

395

:

Client is actually after some people

go, well, I don't have time for

396

:

one-on-ones, and I just gimme the course.

397

:

Like, yeah, I'll just give

you the course and that works.

398

:

And it, you know, it's what somebody

needs at that point in time.

399

:

Mm-hmm.

400

:

What, what I do find is ultimately

after the one-on-ones, a lot, lot

401

:

of them will come back and circle

back around, particularly if they

402

:

want to go a bit further because

I do have a, uh, science based.

403

:

Assessment that will look at it.

404

:

It, it's a series of 72 questions,

and it comes up with their prominent

405

:

personality, but not only their

personality, also their trait.

406

:

And when that assessment comes back and

we work and go through what it's showing

407

:

up, what you'll find there, or what I

find there is that ultimately to get

408

:

back into that balance state, it can take

around three sessions of one-on-ones.

409

:

So really depends on

what the client is after.

410

:

I'm not into a one thing fits all.

411

:

It's all tailored.

412

:

Russell Newton: Very good.

413

:

And you do this, uh, remotely

for anybody, not just people that

414

:

are able to visit you in person.

415

:

Sonya Figueiredo: That's right, yes.

416

:

So Zoom.

417

:

Zoom is my friend, you know, a bobblehead.

418

:

Russell Newton: It's opened up the

whole world in a lot, in a of good ways.

419

:

Sonya Figueiredo: Yeah, absolutely has.

420

:

I mean, obviously I'm based in Australia.

421

:

I have clients in the US so

I'm used to getting up at, you

422

:

know, 3:00 AM in the morning.

423

:

Mm-hmm.

424

:

Um, so.

425

:

It is, you know, this is, for me,

coaching is a lifestyle choice.

426

:

I don't necessarily have

a typical nine to five.

427

:

I'll pick my hours.

428

:

You know, one-on-ones in person are

brilliant, but it's not necessary these

429

:

days because of the technology we have.

430

:

Russell Newton: I suspect that you are

as busy now in your entrepreneurial.

431

:

Work and, and the company that you've

started and, and this, especially with

432

:

your studies over the past 18 months,

you're putting in as many hours now as

433

:

you were before in your procurement,

uh, professional process, are you not?

434

:

I,

435

:

Can you compare the before and

after and how it's, it's not

436

:

the amount of work, obviously.

437

:

Sonya Figueiredo: Right.

438

:

That's a good question.

439

:

I'm sure you and your listeners

have heard about the masks we wear.

440

:

So for me,

441

:

no, you just hit something here.

442

:

Um Oh, wearing a mask was hard work.

443

:

It is hard work.

444

:

It's tiring because you're

always on a level of.

445

:

Protection, shall we say.

446

:

You know, you wear a mask

because you want to keep safe.

447

:

You're wearing a mask because you

either want somebody to see that you

448

:

are professional and you're always

running in that professional mode,

449

:

or you are wearing a mask because you

don't want people to come too close

450

:

to you, whether you know it or not.

451

:

So it's, it's, it's a safety

mechanism that we wear.

452

:

When I was in my.

453

:

Past life, shall we say.

454

:

I was always wearing a mask.

455

:

I would even wear a mask with my friends.

456

:

I used to pride myself as a

being a leader who, my team knew

457

:

me, but they didn't know me.

458

:

So I would always come

to work, put on my suit.

459

:

There was my armor switched on.

460

:

I would go.

461

:

In my friendship life because

I had to find that trust

462

:

in myself, even my friends.

463

:

And I was driving, uh, only 12 months

ago with my daughter in the car, and we

464

:

were having a conversation and sometimes

my mind works quirky, like I'll always

465

:

work out or, okay, this age, so that

means I've got maybe 30, 35 years left.

466

:

That's really sad, but that's

how my mind used to work.

467

:

And I was saying, you know, I was

just having this thought about

468

:

who would come to my funeral

and I'm going, oh my goodness.

469

:

I don't really have that many friends.

470

:

And not that that didn't worry me,

but it was like, hang on, this is

471

:

my personality, but these are the

only people that I could think of.

472

:

And I just happened to mention

it to my daughter who's in her.

473

:

Late twenties, and she was

like, mom, no one knows you.

474

:

And I'm going, what do you mean?

475

:

She goes, come on mom.

476

:

You know, you presented a certain

way even with your friends.

477

:

You know, you, you never, you

have the deep conversations

478

:

with them, but they're the deep

conversations with them, not with you.

479

:

And so that's what I talk about a mask.

480

:

So it, it's exhausting.

481

:

Whereas now ask me anything,

you know, I'll be respectful.

482

:

If, if it's something that I feel

that you know is not relevant,

483

:

I'll certainly tell you that.

484

:

But hey, bring it on.

485

:

Ask me.

486

:

And so it's not tiring anymore.

487

:

Russell Newton: That's, that's

very strong and that, uh.

488

:

That could be an entire episode in itself.

489

:

And we have those masks

we don't even know about.

490

:

I mean, we're almost taught to, in,

in our society, I think to go to work

491

:

and present yourself in some way.

492

:

And then when you're out socially,

you present yourself one way.

493

:

And when you're with your kids,

you present yourself in another

494

:

way or their friends maybe.

495

:

And, and there's some

viability maybe to that.

496

:

But yeah, it, it is just

a bunch of different.

497

:

Fronts that we have to

put on and maintain.

498

:

When you started talking about masks, it

reminded me of the, the saying about, uh,

499

:

how difficult it is to, to not be truthful

in conversations, because you always have

500

:

to remember, what did I say last time

and what, what fronts am I putting on?

501

:

What am I, how am I supposed to react in

this situation instead of as you are now,

502

:

just, I don't have to remember anything.

503

:

I just am who I am and, and life.

504

:

Is handled as it as I wish to handle

it now instead of it becoming some

505

:

overwhelming process that it was before.

506

:

Sonya Figueiredo: Yeah, 100%.

507

:

And as I said to you, you know, if,

if I don't think the question is a

508

:

appropriate, I'll certainly say that.

509

:

Whereas I used to dance around

it, you know, it's, it's what

510

:

I call political correctness.

511

:

And political correctness has a

place particularly in business, but.

512

:

Getting the business done is all

about the rapport you build and the

513

:

trust that you build with a person.

514

:

And if you can't come from a position

where you can answer something that

515

:

is centered and grounded and truthful

to you, then it's not going to work.

516

:

It works for a time, but

it doesn't work forever.

517

:

Russell Newton: I, I would like

you to make a distinction for

518

:

us, for, for listeners that.

519

:

Are dealing, uh, with, with issues

in their personal development process

520

:

because it's an, it's an important thing

to know when it's some, and we alluded

521

:

to this earlier, when it's something

that I can self-treat or I can not

522

:

diagnose, but I can read something on

it, I can learn about it myself, and I

523

:

can take care of those things versus.

524

:

When it's time to seek

actual professional help.

525

:

And there's always stigmas associated

really with both, but more with, you

526

:

know, going somewhere I'm seeing a

therapist for some reason, uh, has a

527

:

negative connotation to a lot of people.

528

:

Can you clear up some issues there?

529

:

If an individual is really struggling,

how, what kind of advice would you give

530

:

them to determine whether they sh what

path they should take to, to find a

531

:

room for improvement in their lives?

532

:

Sonya Figueiredo: Okay, firstly,

let's, uh, change the stigma.

533

:

Call it a mentor, particularly for

professional men and women mentors feels

534

:

safe and it has a different perspective.

535

:

The difference between a mentor

and as coaches, we won't just

536

:

say, you know, do this, do that.

537

:

We are going to help you get to where

you need to go by helping yourself first.

538

:

You'll wake up if you are staying

waking up at 3:00 AM every morning

539

:

and, and staying awake for several

hours if you are finding that you are

540

:

disconnecting from your relationships.

541

:

And what I mean by that is if you are

sitting, um, across the table from your

542

:

partner and you are on your phone or

they ask a question and you are not.

543

:

Leaning in and listening to them

intently and making it a reciprocal

544

:

two-way conversation flow.

545

:

You're probably disconnected if something

is coming up for you and you keep pushing

546

:

it down or you make yourself busy.

547

:

The busiest people are

generally the people.

548

:

Who are running from something, and I'm

not talking about being busy at work.

549

:

I'm talking about being really

busy in all aspects of your life.

550

:

I can't give you the golden answer

for that, but you'll know if

551

:

you are constantly fighting and

avoiding something, the chances are.

552

:

It's time to address it.

553

:

And yes, you can read the books.

554

:

Yes, your YouTube is the most

wonderful tool that you can get

555

:

on and you can look at things.

556

:

And we all have Google Doctor.

557

:

Um, you've got those available to us.

558

:

Even chat, GTP.

559

:

It's a, it's amazing what chat GTP

will come up with these days, but it

560

:

will only address your problem so far.

561

:

Yeah, and I've gotta tell you,

even coaches have coaches.

562

:

I have several coaches that

I work with for myself.

563

:

Yeah.

564

:

So you can go so far without a coach, but

there comes a point in your time that I'm

565

:

going, Hey, what are you losing out on?

566

:

You know, what's it going to cost you?

567

:

Maybe one session to see if

it's going to work for you.

568

:

You know what?

569

:

What is the cost of not trying it

versus what is the cost for you?

570

:

If you try it and it works and you

know you're seeing my energy, imagine

571

:

bringing this energy in whatever

aspect of your life each and every

572

:

day, and it doesn't feel hard anymore.

573

:

Russell Newton: Your first statement,

I think, is very powerful There.

574

:

People brag about, yeah, I found a mentor.

575

:

I'm working with a mentor, or I

have a, I hired a personal coach.

576

:

But very seldom would someone come out

and say, I'm going to see a therapist.

577

:

And there's no reason for that,

except for societal norms or whatever

578

:

we wanna put onto it as a stigma.

579

:

So I think it's a fantastic point.

580

:

Thank you for, for putting it that way.

581

:

I know you work with your daughter, uh,

she seems to be pretty insightful just

582

:

from this, the one story you shared with

us about she understood some things about

583

:

yourself that you hadn't recognized yet,

but you work with her in some aspects.

584

:

You give speeches together and talk

about generational differences.

585

:

Can you tell us a little bit about that?

586

:

Relationship that, that working

process, what you do with her?

587

:

Sonya Figueiredo: Yeah, sure.

588

:

Um, you can look her up.

589

:

She was, uh, so I, I'm based in

Canberra, so she was the, uh,

590

:

Canberra representative of, uh,

younger Strain of the year last year.

591

:

She's pretty phenomenal.

592

:

Yes.

593

:

And, uh, both, both my kids are actually,

my son is a almost a natural born.

594

:

Coach.

595

:

He, he works in the filming

industry and he's got great rapport.

596

:

But with my daughter and I, we have

started to be invited to do, uh,

597

:

speaking gigs, if you wanna call it that.

598

:

And we talk about,

599

:

uh, intergenerational.

600

:

Topics and uh, you know, because

the problems she faces and the

601

:

problems that I face, the reality

is they're not that much different.

602

:

Mm-hmm.

603

:

So we just give a generational

perspective on what that looks like.

604

:

It's pretty phenomenal actually.

605

:

We we're getting some great feedback just

to see the difference and, and obviously

606

:

we, we don't hide the mother-daughter

dynamic, you know, we, uh, we, we

607

:

show it Watts and all and I think I.

608

:

I have most probably been a

coach long before I was a coach.

609

:

Um, I've always,

610

:

Russell Newton: yeah,

611

:

Sonya Figueiredo: always looked at

things a little bit differently, and

612

:

that may be because of the line of

work that I had done because strategy.

613

:

Uh, was, I had to always look at things

from a strategy strategic lens, which

614

:

meant I didn't just look at one side,

you know, everything is polarized.

615

:

You know, for instance, love, hate,

you know, uh, grief, happiness.

616

:

So I would never actually just look

at it from, from one direction, and

617

:

that's basically how my children.

618

:

Having brought up as well, don't just look

at what the problem is because there's

619

:

always something behind it driving it.

620

:

Russell Newton: Mm-hmm.

621

:

Very good.

622

:

Yes.

623

:

Thank you.

624

:

What, uh, for listeners that

are interested in this, uh, line

625

:

of processing, NLP in general

coaching, mentoring, you've read,

626

:

I'm, I'm wagering.

627

:

You've read a lot of books in

the last year and a half, but I'm

628

:

wagering You've read just as many.

629

:

Uh, over the course of your life, you,

you sound like an eternal learner to me.

630

:

Uh, I imagine you're always looking

to improve and find ways to go.

631

:

In your experience, do you have three

or four books that you could recommend?

632

:

What, what would be top of your

list if someone was looking for

633

:

further information about any of

the topics that we've talked about?

634

:

Sonya Figueiredo: Oh.

635

:

Now you've got me.

636

:

Let me just get out my audible it.

637

:

It's funny, you know, I do read

a lot of books and if you saw

638

:

my audible list, oh my goodness.

639

:

Um, but they're constantly changing.

640

:

I think the very first one that I always

went back to was, um, or Atomic Habits.

641

:

Hmm.

642

:

Russell Newton: Yes.

643

:

Yeah.

644

:

James Clearance

645

:

Sonya Figueiredo: Clear?

646

:

Yes.

647

:

Yeah.

648

:

Um, that was, was the first

book that I always did go to.

649

:

Um,

650

:

I'm sorry.

651

:

You know, I should know this off by heart.

652

:

Diary of the CEO is always a good one.

653

:

In fact, I love those podcasts as well.

654

:

Um, I, I find those insightful and

it transcends both male and female.

655

:

Um.

656

:

Unlocking your boundaries.

657

:

And that's by Faith Harper.

658

:

Russell Newton: Hmm.

659

:

I'm not familiar with that one.

660

:

Not familiar with that one.

661

:

Sonya Figueiredo: Yeah.

662

:

It's, it's, um, building your

relationships through, through yourself.

663

:

A lot of people don't

understand boundaries.

664

:

In fact, we always think it's a.

665

:

Well, what, let's just say what

we think it is and what it truly

666

:

is, is very, very different.

667

:

Mm-hmm.

668

:

That just gives a different

perspective, not only with your

669

:

relationships, but in your workplace.

670

:

Even the relationship with yourself, if

you can understand that and start with

671

:

reading that first, then you can go into

your leadership books and, um, your,

672

:

you know, NLP books and everything else.

673

:

But I, I would suggest go

look at that one first.

674

:

Russell Newton: Locking your boundaries.

675

:

Great, great.

676

:

Thanks for those, uh, some I'm

familiar with and one a new one to

677

:

me that I'll have to add to my list.

678

:

We're getting close to the end.

679

:

I'll be careful of your time here,

but I have two questions that, uh,

680

:

I always propose at the end and,

and I'll give them both to you and

681

:

let you close out the podcast with

answers to these however you wish.

682

:

One is, do you have a habit stacked during

a day of things that you always adhere to?

683

:

And a second part, um, I'm sure I missed

a question that should have been asked,

684

:

and I'm, I imagine listeners sit here,

say, ask her this, ask her this, or you

685

:

feel that there's a piece of information

that I, I should have asked about If you

686

:

have any final piece of, um, information.

687

:

A piece of advice, anything that you'd

like to share with the listeners,

688

:

uh, please take as much time as you'd

like to, to, to put that out there.

689

:

Sonya Figueiredo: All right, great.

690

:

Thank you.

691

:

All right.

692

:

Let me tell you my morning routine.

693

:

Firstly, don't reach for your phone

when you wake up in the morning.

694

:

Make yourself, make it a ritual.

695

:

Make yourself a cup of coffee

or a cup of tea, whatever it

696

:

is that you would normally do.

697

:

But don't go on the devices because

your body actually needs to come

698

:

back to a place of center after rest.

699

:

It doesn't need to be wired

and switched on straight away.

700

:

So get up and start your day

intentionally, you know, be that as

701

:

I said, you know, you walk into the

kitchen, make yourself a cup of tea, be

702

:

reflective, think about what your day's

going to look like, then go maybe have,

703

:

have your shower or, or do a workout.

704

:

I like to start with a somatic release

and I'll, I'll do a somatic meditation.

705

:

And I will start my day off with that.

706

:

And whatever comes up in the morning

during my meditation session, I

707

:

will then sit and reflect on that.

708

:

Journaling is a beautiful

practice, but I've gotta tell you,

709

:

journaling has never worked for me.

710

:

Uh, it's just I don't have the.

711

:

The patience for it because I'm

constantly talking to myself.

712

:

I'm so, you know, people who have

problems with addressing things.

713

:

Journaling works the best, but, um, so

I, it's something I will always tell

714

:

my clients to do if it works for them.

715

:

What I find works for me actually is

just using the notes on my phone if

716

:

I really need to get something out.

717

:

I'll just, uh, speak it.

718

:

Verbalization for me is the

best way to go, but that's how

719

:

I normally start my morning.

720

:

And then throughout the day

I have two beautiful standard

721

:

poodles and they need walking.

722

:

So, uh, they are my exercise

buddies and we'll take them

723

:

out for about a 40 minute walk.

724

:

And again, that's just bringing

me back to center because if.

725

:

Even when in my corporate life, I found

that, uh, walking meetings or walking

726

:

around the lake because I wasn't very far

from the lake during my lunch hour is what

727

:

I needed to bring myself back to self.

728

:

Yes.

729

:

And if I didn't do those things, I am man.

730

:

And I was ready to curl up into a

fetal position by the end of the day.

731

:

So I've kept those practices going,

you know, getting outside, doesn't

732

:

matter how cold it is, you know,

um, we've got family in, in, um.

733

:

Montreal.

734

:

And you know, even when it's been minus

35 when I've been visiting, that's

735

:

called, I still need to get outside for

a bit because, uh, we are not, we are

736

:

not wired to be indoors all the time.

737

:

That's when you get sick.

738

:

So that's my, that's my ritual.

739

:

Russell Newton: Okay.

740

:

We, let me interrupt if I could,

before you get, before you answer

741

:

the question I already asked.

742

:

I apologize for that.

743

:

Um, can you briefly tell us, what was it?

744

:

Somatic meditation.

745

:

Uh, that's a new one to me.

746

:

Can you explain that in,

uh, 30 seconds or less?

747

:

Sonya Figueiredo: Yeah, sure.

748

:

Um, meditation and somatic.

749

:

Meditation.

750

:

It just works on a different

vibration, a different cellular level.

751

:

So meditation is calming

of the mind being quiet.

752

:

Somatic meditation works on various

things, like for instance, yesterday

753

:

I did a trust meditation where I.

754

:

Sat on a chair and allowed the

chair to cap cup and hold me, and

755

:

it was based on a series of trust.

756

:

So meditations is normally a calming

state with somatic meditation, you

757

:

are addressing different aspects.

758

:

So from trust to.

759

:

Maybe you, uh, need to look at

your relationships with money, um,

760

:

your relationships with family.

761

:

So it's a whole different

set of, um, okay.

762

:

Meditation that you do.

763

:

Russell Newton: Okay.

764

:

And one last thing before, yeah.

765

:

Okay.

766

:

Um, and I just wanted to point

out the, the benefit of, as you

767

:

said, voicing something that.

768

:

Needs to get out, I think was your phrase,

just the concept of, and some books

769

:

we'll talk about, just write it down in

a, a worry journal or something else.

770

:

But it the, just the process of getting

it in your mind verbalized or, or on

771

:

paper through a, the mental process

and the physical process of writing

772

:

it down has therapeutic benefits.

773

:

Sonya Figueiredo: Yeah, a hundred percent.

774

:

There's a, I think it's Harvard.

775

:

There was a study done.

776

:

It was 70% of people who have

had that process of journaling or

777

:

verbalization actually are a lot calmer

and stable within their own self.

778

:

Um, I'm writing a book, uh, at the moment.

779

:

It's called Good Girl Be Gone,

it will be released in December.

780

:

And that's based on my own memoirs, but it

has coaching in each section and what I'm

781

:

finding is it's quite cathartic, I guess.

782

:

My book is becoming my journal.

783

:

It's amazing what comes up.

784

:

So yeah, 70%, um, effective rate.

785

:

Based on studies.

786

:

So it's, it's definitely something.

787

:

And if it's not by writing my pen,

as I said, you know, for me it's

788

:

just speaking into my phone just

789

:

Russell Newton: right, right.

790

:

This, the same, the same concept

and the same benefit as well.

791

:

Thank you for that.

792

:

And I apologize for interrupting.

793

:

I'll let you give it a final

closing thought here and then

794

:

we'll sign off for our listeners.

795

:

Sonya Figueiredo: All right.

796

:

Closing thought to me is, and

this was based on a conversation I

797

:

had yesterday with a male client.

798

:

Uh, he asked me.

799

:

How to talk to his partner because

she would just feel the need to, what

800

:

I call data dumping, where, you know,

she just shows up and she'll, she'll

801

:

just go, oh, I need to talk about this.

802

:

And he is like, well, it has no concept.

803

:

And he goes, do I need to fix it?

804

:

No, you don't need to fix it.

805

:

You just need to listen.

806

:

But at the same time, what women

are looking for is for men to.

807

:

Speak to and isn't that

what we're all looking for?

808

:

We are looking for the conversation

at how whatever level it comes up at.

809

:

A lot of men, and I'm just generalizing

here, because some women, when they

810

:

don't feel safe, do it too, will

get to an answer really quickly

811

:

and then just be done with it.

812

:

Get uncomfortable.

813

:

Get uncomfortable with your conversations.

814

:

You know, it's not that the conversation's

uncomfortable, but you might be

815

:

feeling a little uncomfortable when

you feel uncomfortable and you start

816

:

allowing yourself to talk about

the things that is really going on.

817

:

Mm-hmm.

818

:

That's when the magic happens, not only

in your relationships, but in in yourself.

819

:

So get uncomfortable.

820

:

Russell Newton: Not much happens

within your comfort zone.

821

:

Thank you very much, listeners.

822

:

This is Ben, Sonya, Figaredo,

author, soon to be published, author,

823

:

entrepreneur, uh, public speaker, so

many, uh, counselor, coach, mentor, so

824

:

many labels, uh, to help describe you

and we greatly appreciate your time.

825

:

If you're looking for further

information, you can check out

826

:

Sonya Figueiredo coach.com.

827

:

Right?

828

:

I had a something over the.co.com

829

:

there, as well as, uh, several, uh,

other social media outlets that you

830

:

can find, uh, by searching I'm sure.

831

:

Just for Sonya Figueiredo.

832

:

Thank you for your time.

833

:

Really appreciate you being

with us and hope you have great

834

:

success with your upcoming book

and your continuing businesses.

835

:

Sonya Figueiredo: Thank you Russell.

836

:

I appreciate your time and please reach

out to me, uh, listeners, if you feel

837

:

that my style of coaching, uh, works

for you, let's have a conversation.

838

:

Russell Newton: Thank you very much.

839

:

Thank you very much.

Show artwork for Voice over Work - An Audiobook Sampler

About the Podcast

Voice over Work - An Audiobook Sampler
Audiobook synopsises for the masses
You know that guy that reads all the time, and always has a book recommendation for you?

Well, I read and/or produce hundreds of audiobooks a year, and when I read one that has good material, I feature it here. This is my Recommended Listening list. These choices are not influenced by authors or sponsors, just books worthy of your consideration.

About your host

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Russell Newton