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Published on:

27th Oct 2020

Super Signs by Sam & Nan Hua, Chapter by Chapter

There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are the so-called "super signs" - the brands that are embedded in human culture and hidden deep in our subconscious.

This audiobook takes a fresh approach to branding and explores how to turn brands into super signs in today's competitive and ever-changing world. Super signs are the most effective and powerful means of influencing a consumer's actions.

From a branding point of view, super signs are the ultimate level that your brand can reach - a level where the brand triggers an instinctive reaction in thought and action from the consumer.

©2019 LID Publishing (P)2020 LID Publishing

Hear it here - https://bit.ly/supersignshua

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About the Podcast

Voice over Work - An Audiobook Sampler
Audiobook synopsises for the masses
You know that guy that reads all the time, and always has a book recommendation for you?

Well, I read and/or produce hundreds of audiobooks a year, and when I read one that has good material, I feature it here. This is my Recommended Listening list. These choices are not influenced by authors or sponsors, just books worthy of your consideration.

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