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Published on:

16th May 2024

Master The Market: Investment Vs. Speculation With Bill Grand'S Timeless Strategy AudioChapter from The Timeless Investment Strategy AudioBook by Bill Grand

The Timeless Investment Strategy: Everything You Need To Start Making Money In The Stock Market Today (Investpreneurs Book 1)

By: Bill Grand

00:00:00 The Timeless Investment Strategy

00:07:37 Investment vs. Speculation

00:31:08 Introducing Mr. Market and the Market Psychology

Hear it Here - https://bit.ly/investmentgrand


https://www.amazon.com/dp/B08NPC1WV8


Why do over 90% of investors lose money in the stock market? How do the top 1% get ahead?


Imagine what life would be like if you could start off each day without needing to report to a boss. You enjoy a nice breakfast, have a peaceful conversation with your loved ones and then do what you love. What if this is no longer a dream but something you can take one step closer today?


All of this is possible with the compounding power of investing. Measure what matters. Investing isn't about doing a lot. The inverse is true. Most investors lose money in the stock market because they do too much. 90% of investors "thinks" that they are investors but all they are really doing is trading. When black swan events occur, holding a stock for a year just seems impossible to these losing investors.


Become An Intelligent Investor, Even If You Are A Complete Beginner Today.


In this book, you will discover:


The Timeless Investment Strategy and why Warren Buffett recommends this strategy.


7 financial philosophies that billionaire investors live by and how you can tap onto this.


The three types of income you need to know (and why each is deadly important).


The power of compounding and a completely new way of looking at investing.


A complete 8 steps guide to help you crystallize this strategy into reality.


Why anyone can startup an investment habit with $100 or less.


And everything you need to become a profitable investor... starting today.


#BenjaminGraham #DowJones #IntelligentInvestor #Investing #Investment #Investor #MarketPsychologyInvesting #MrMarket #Speculation #Speculator #TimelessInvestmentStrategy #Tweddale #RussellNewton #NewtonMG #TheTimelessInvestmentStrategy #MasterTheMarket #InvestmentVs.Speculation #BillGrand


Transcript
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The Timeless Investment Strategy

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Everything you need to start making  money in the stock market today.

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Investpreneurs Book 1.

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Written by Bill Grand. Narrated by Russell Newton.

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Meet Jim.

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He’s 30 years old, and has $100,000  worth of student loan debt.

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He’s just now managed to land a job  that he’d like to make a career of,  

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but he’s spent most of his 20s scraping  by on minimum wage and unpaid internships.

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He’s a hard worker, but wage  stagnation has prevented him  

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from getting any kind of meaningful raise.

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And the cost of living in his home  city is so high that the raises he’s  

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gotten haven’t made much of a difference  when it comes to planning his finances.

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Now he finally has the funds to start  thinking seriously about his retirement,  

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but he still doesn’t have  much to put away every month.

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Does this sound familiar?

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If you have anything in common  with Jim, you’re hardly alone.

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For many people, the stressors of  steep bills, scant job prospects,  

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and an unstable economy make saving for retirement  seem like more of a dream than a necessity.

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Most people don’t even start thinking  about retirement until well into their 30s,  

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and even then, they typically think  about retirement in terms of “saving”  

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or “putting away” money rather  than investing it (Tweddale, 2019).

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Let’s return to Jim.

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Would it surprise you to learn  that, by the time he turns 65,  

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he will have $750,000 in his retirement account?

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He could do this by finding himself a really  good job or landing himself a big promotion.

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He could win the lottery or inherit from  a wealthy relative (Tweddale, 2019).

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These are all ways to accrue  a great deal of wealth,  

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but Jim’s strategy is easier and more reliable.

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All he’s going to do is put $1,000 into  

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an investment account every  month from age 30 to age 40.

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Once there, it will continue to accrue, at a  rate of seven percent, until he’s 65 years old.

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Jim is going to save $120,000 over ten years,  

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but that’s going to turn into $750,000 through  the power of compound interest (Staff, 2019).

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You, too, could be like Jim.

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Better still, you could be like Joe, who started  saving ten years earlier than Jim, at age 20.

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By the time Joe is 40 years old  he, too, will have saved $120,000.

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But because he started saving earlier, he only  had to put away $500 a month instead of $1,000.

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And because he chose to invest that money,  

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he’s going to have $1,500,000 in his  retirement account by the time he’s 65.

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The secret to financial security  is not money, it’s time.

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With this book in hand, you’ll be able  to use all the time you have to convert  

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years of savings into hundreds of  thousands of dollars in returns.

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Investment might seem like a game or a gamble,  

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but it only becomes that way  for people who start too late.

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The earlier you begin investing your  money, the larger your accounts become.

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Whether you are 19 or 45, the time  to start investing your money is now.

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Not tomorrow, and definitely  not ten years from now.

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Every day that goes by is a day that you are  losing thousands of dollars in potential savings.

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Too many people find themselves struggling  for financial security throughout their lives  

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because they don’t start thinking about  saving their money until it’s too late.

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Many people never invest at all, mistakenly  believing that investment is only for  

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people who have already achieved a  great deal of wealth (Staff, 2019).

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This book is here to make sure that  you aren’t one of those people.

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Consider this a step-by-step guide on how  to invest your money in ways that are smart,  

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secure, and guaranteed to earn you high returns.

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You may believe that you don’t make  enough money to start investing.

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You may believe that you’re too young to  start worrying about your financial future.

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But the truth is that investment  is not only for the rich.

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This book will provide you with real-world  examples and practical guidance to help  

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you begin your investment journey, no matter  what your current financial situation may be.

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Whether you have student debt, a  high mortgage, or even low credit,  

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this book will help you to create an  investment strategy that works for you.

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This book is organized in a chronological way,  

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designed to walk you through the  investment process step-by-step.

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From playing the stock market to  setting up an investment account,  

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each chapter will introduce a new  phase in your investment strategy.

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Rather than trying to learn everything  all at once, you can simply follow the  

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book chapter by chapter, applying  the concepts to your own finances.

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Whether you’re a complete beginner or have some  experience with investments, the investment  

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strategy outlined in this book has something  you can use to improve your financial security.

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The strategies provided in this book are based  on real-world numbers and marketplace research.

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New concepts and terminology are explained in  clear, straightforward language designed to make  

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you comfortable with the concepts and confident  as you begin applying them to your own life.

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This book, above all, is a journey.

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The theories and concepts introduced here will  

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always be grounded in practical ways that  you can apply them to your own finances.

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The goal of this book is not simply to teach  

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you the basics of stock market  trading or investment strategy.

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This is a fully formed investment plan; a  financial Global Positioning System that  

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will guide you through the system  toward the highest possible returns.

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You don’t have to take a course  in economics or business to learn  

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the ins-and-outs of smart investing,  and you certainly don’t have to have  

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sizable savings already under your belt  before you start investing your money.

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The last thing you might want to do in  your 20s is start planning for retirement.

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You’re just beginning your financial life.

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Between rent, loan payments, and  all the rest of life’s expenses,  

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it can feel like you barely  have anything left to invest.

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You might feel just like Jim or Joe,  

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and you may be wondering how in the world  Jim ever managed to put away $1,000 a month.

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But remember - it’s not about how much you invest,  

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it’s about how long your money  is able to accrue interest.

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Have you ever heard the old saying, time is money?

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It’s more than just a metaphor.

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The earlier you begin investing,  

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the less you need to invest every  month in order to start making money.

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You don’t have time to waste trying to teach  yourself about dividends or 401(k) accounts,  

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and with this book in hand, you don’t have to.

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Follow the steps in this guide, one  by one, and by this time tomorrow,  

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you’ll be well on your way to becoming a  smart investor with a solid financial future.

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Free Bonus

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You need to stop what you’re reading right now.

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Hey, this sounds counterintuitive isn’t it?

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Well, the reason is simple.

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I have a free bonus set up for you.

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The problem is this - we forget 90% of  everything that we read after 7 days.

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Crazy fact, right?

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Here’s the solution - I’ve created a printable,  

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1-page pdf summary for you…  in regards to this book.

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All you have to do now is  visit billgrand.com/hello.

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Once you visit billgrand.com/hello,  it will be intuitive.

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Enjoy & thank you! 

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Chapter 1 - Investment vs. Speculation

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The Dow Jones average tends to rise over time.

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The world of the stock market  is approached through two main  

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schools of thought - investment and speculation.

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Speculation is what most people think of when  they think of “playing” the stock market.

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Speculators try to choose which  stocks to buy and sell based on  

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what they think the marketplace  will look like in the future.

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But in the words of Warren Buffett,  

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the market forecaster’s only job is  to make a fortune-teller look good.

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No one can predict the future,  

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no matter how consistent the trends  may be or how reliable the data looks.

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Speculation is essentially gambling, taking  chances on what you think might happen,  

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rather than looking at the reality  of the marketplace in front of you.

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This book is not about speculation.

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It’s about investment.

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As an investor, you never  “play” the market, you study it.

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Investors make smart decisions that are grounded  in their individual financial realities and the  

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landscape of the stock market as it  is, not as they think it might be.

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Investors don’t gamble, they trade.

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All investments are based firmly in facts.

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This book will never encourage  you to gamble with your money,  

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nor will it teach you how to “predict”  future marketplace trends (Proctor, 2020).

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As an investor, you are not going to get  sidetracked by “get-rich-quick” schemes.

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Investors get rich slowly, which is why the  more time you have to accrue your wealth,  

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the more wealth you’ll have  when it’s time to cash out.

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Investment requires patience,  especially in the beginning.

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But the advantage you have as an  investor over a speculator is security.

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While speculators lose their  money as quickly as they earn it,  

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the accounts of investors only get bigger.

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Investing guarantees you peace of mind.

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You can sleep soundly at night knowing that  your money is safe and your future is assured.

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To quote Warren Buffett again,  it’s foolish to risk what you have  

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and what you need for what you don’t  have and don’t need (Proctor, 2020).

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The backbone of smart, or “defensive,” investing  is a concept called dollar cost averaging.

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This is the process of investing the same amount  

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of money at regular intervals  of time into the same asset.

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The goal of this process is to protect your  

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assets against the inevitable  volatility of the marketplace.

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It effectively neutralizes  your risk by spreading it out.

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Market values are constantly rising and falling,  

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but over time, the trend  is always an upward curve.

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Making small payments over a long period  of time stops you from losing money when  

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market values dip, while reaping the highest  possible returns when the market values rise.

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In recent times, this strategy  is more important than ever.

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In today’s marketplace, it’s not  uncommon for individual stocks  

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to jump or plummet by as much as  10% in a single trading session.

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When the market is this volatile, even the  most cautious and defensive investor can be  

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tempted to make knee-jerk decisions based  on momentary realities that can ultimately  

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cost them money in the long-run.

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The dollar cost averaging method  helps to prevent you from making  

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those knee-jerk decisions, helping  you to consistently maintain your  

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assets even in the face of the wildest  marketplace swings (Proctor, 2020).

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The dollar cost averaging method asks you to  treat individual assets as long-term investments.

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Over a certain period of time, you regularly  make investments of the same dollar amount,  

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with the expectation that the asset will  slowly but steadily accrue interest over time.

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The investment schedule is completely up to you.

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Investors can choose to buy shares of that asset  once per week, per month, or even per quarter,  

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depending on what is comfortable for them in  their current financial situation (Proctor, 2020).

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The most important aspect of the dollar  cost averaging method is its consistency.

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Regardless of the asset’s price, you invest  the exact same dollar amount every single time.

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It’s this rigid formality that  protects you from marketplace swings.

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When the market is down, you can  buy more shares per dollar invested.

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When the market eventually goes back up, your  dollars will buy you fewer shares, but you’ll  

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also earn that much more money on the shares  that you purchased when the market was down.

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Let’s look at an example to  illustrate how this method works.

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Imagine that you have $300 to invest every month.

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You decide to buy shares from an S&P 500  index fund on a regular monthly schedule.

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You’ve chosen this particular index fund  because it’s currently trading at $30 per share.

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In the first month, your $300  gets you started with ten shares.

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If the fund increases in price  to $50 the following month,  

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then your investment will  only buy you six more shares.

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But if the fund decreases in price to $20 per  share, then you’ll be able to purchase 15 shares.

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Rigidly committing to investing  your $300 every month, regardless  

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of marketplace fluctuations,  will greatly reduce the risk  

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of your investment because the risk  is spread out over several months.

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To use another example, imagine  that you have $1,000 to invest  

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in a stock that’s currently  trading for $100 per share.

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If you were to invest that money all at once,  you would be able to purchase 10 shares.

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But instead, imagine that you choose to invest  just $250 per month over a period of four months.

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By the end of the fourth month, you  will still have invested $1,000.

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In the first month, $250 will buy you 2.5 shares.

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But imagine that, in the second month,  the price per share goes down to $90.

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In the second month, $250  will buy you 2.78 shares.

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In the third month, the price goes down  to $85, which gets you to 2.94 shares.

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And finally, the price goes  down to $80 in the fourth month,  

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which buys you 3.12 shares (Proctor, 2020).

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At the end of four months, you  will have 11.34 shares instead of  

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the 10 that you would have if you  invested your $1,000 all at once.

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An extra 1.34 shares may not seem like much,  but 1.34 shares worth of extra profit for every  

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dollar of stock price growth in the future.

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And since you’ll continue to buy  shares even when the market is down,  

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your account never decreases  in value (Proctor, 2020).

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In addition to risk-reduction, the  second biggest advantage of dollar  

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cost averaging is that it removes  emotion from the investment process.

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In personal relationships, remaining connected  to your feelings is healthy and beneficial.

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But in the world of investment, emotional  decisions can cost you a great deal of money.

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In the face of huge marketplace swings, it can be  extremely tempting to try to “time” the market.

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It will be tempting to increase your  investments when prices are cheap,  

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hoping to make a huge profit  when the market swings up again.

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But this kind of erratic  behavior increases your risk.

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This is how even smart  investors end up losing money.

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If you rigidly make the exact  payments every single time,  

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you won’t be allowing your own fears and  excitements to control your financial future.

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It can’t be stated enough - the stock  market is impossible to predict.

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Just because a stock or fund dropped by  30% this week does not mean that it’s  

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going to rebound by 20% next week,  or even next month, for that matter.

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Constantly hopping in and out  of stock positions is guesswork.

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Predicting marketplace trends is  extraordinarily difficult even  

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for investment professionals who spend  40+ hours a week studying the market.

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You almost certainly have better things  to do with your time and your money.

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If you make yourself an investment  schedule and stick to it,  

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then you’ll never have to worry  about marketplace trends again.

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While other investors are up all night  watching the market rise and fall,  

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you’ll be sleeping soundly with the  knowledge that your assets are secure.

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Dollar cost averaging stops you from becoming  emotionally invested in marketplace fluctuations.

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You won’t feel the need to  panic when the market falls,  

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nor will you be tempted to risk your  hard-earned money on high-risk investments.

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Dollar cost averaging keeps you secure,  

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but it also keeps you smart when deciding  which asset to purchase in the first place.

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Unfortunately, no investment method is fool-proof.

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Dollar cost averaging does have a few drawbacks.

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First and foremost, the marketplace  tends to go up more than it goes down.

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This means that it can take a while before you  start making any real profits on your investments.

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To illustrate how this works, let’s  return to our previous example.

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You have $1,000 to invest, and  you’ve chosen to invest in an  

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asset that’s currently trading at $100 per share.

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Rather than investing your $1,000 all at once,  

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you decide to spread it out over  four months at $250 per month.

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In the first month, your  $250 earns you 2.5 shares.

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But imagine that in month two the  price per share increases to $110.

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Now your $250 will only buy you 2.27 shares.

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In the third month, the price increases  to $115, which only earns you 2.17 shares.

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And in the fourth month, the price climbs to $120,  which only gets you 2.08 shares (Proctor, 2020).

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At the end of the four months,  you’ll only end up with 9.04 shares,  

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rather than the 10 shares you would have earned  if you had invested your $1,000 all at once.

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So while dollar cost averaging will  protect you when the market is low,  

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it can hold you back when the market is high.

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And long-term S&P 500 data  does indicate that high,  

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or “bull” markets, tend to last  longer than low, or “bear,” markets.

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Investing your money all at once  is called “lump-sum” investing,  

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and many investors choose this method  over dollar cost averaging because they  

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don’t want to wait for the market to go  through a cycle of falling and rising  

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before they start making money on  their investments (Proctor, 2020).

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At the end of the day, the investment  method that you choose is up to you.

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But if you’re like most 20- or 30-somethings,  

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then you probably don’t have a big chunk  of money to invest in a lump-sum scheme.

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The dollar cost averaging method  helps you to budget a set amount  

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of money every month that you’ll  put toward investment assets.

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It’s a slow-and-steady method,  but the more time you have,  

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the more money you will make in the long-run.

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In real life, your investment  schedule won’t be a mere four months.

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You’ll be choosing an investment schedule that  you plan to stick with for the next ten years.

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No matter how long it takes your  asset to start earning you money,  

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when you do start earning, your  profits will climb exponentially.

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You have time on your side, and that means you  don’t have to start making a profit tomorrow.

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You’re playing the long-game, and that means you  can afford to wait for your wealth to accumulate.

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Speculation and the Flawed Theory Behind It

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Research the company or  companies you want to invest in.

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In many ways, speculation is  the opposite of investing.

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Speculators study the market as it rises and  falls, hoping to cash in on sudden swings.

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Speculators trade assets, rapidly buying and  

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selling assets in an attempt to  profit from potential upswings.

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If you have a great deal of money to play with,  

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then there’s nothing inherently wrong with  a speculative approach to the stock market.

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But most of us don’t have hundreds  of thousands of dollars to lose on a  

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high-risk investment, especially when we’re young.

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Speculation is like a hobby or even a  career, something that people devote  

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themselves to full-time in an attempt  to make a huge profit in one lucky move.

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While it’s true that you might strike it rich,  

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you could just as easily lose  your entire life savings.

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Investment is a long-term plan, done with the  intention of increasing your financial security.

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Speculation, on the other hand, might make you  more money, but it always decreases your security,  

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because you never know if your investments  will bring you wealth or ruin (Yeo, 2017).

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Investors make their decisions  based on the asset itself.

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They buy now with the intention of making  that money back, with interest, in the future.

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And investment doesn’t only apply to stocks.

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Whether you’re choosing to sink your money into  apartments, farms, commodities, or the stock  

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market, an investor always looks at the asset as  a money-maker in the distant future (Yeo, 2017).

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For this reason, the initial price or value  of the asset is not important to an investor.

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An investor’s primary concern  is making money in the future.

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When choosing an asset, investors aren’t thinking  about what will make them money the quickest,  

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they’re thinking about what will make  them the most money in the long-run.

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Investors are always thinking in the long-term,  

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and therefore understand the  difference between “price” and “value."

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Price is what you pay for something,  but value is what you get from it.

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In the world of investing, the ultimate  

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value should always be more  than the initial payment price.

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This is why dollar cost averaging is such  a popular method for young investors.

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They are not concerned about what the market  is going to look like tomorrow or next week.

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They understand that, over the course of years,  any business is going to continue to make money.

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The overall trend will always  be upward, and that means that,  

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as long as the investor sticks to  their chosen investment schedule,  

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they will end up earning far more  than they paid for their investments.

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Speculators, on the other hand,  

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are more concerned with the price of  the asset than with the asset itself.

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Speculators look for the cheapest assets that  

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are predicted to increase in  value over the next quarter.

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They buy up as much as they  can while the asset is cheap,  

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hoping to turn over a huge  profit within a very short time.

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To many, speculation sounds like gambling,  

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especially if you accept the reality that  marketplace trends are unpredictable.

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But the difference between speculating  and gambling is that gamblers don’t  

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need to be part of the system into  which they’re sinking their money.

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For example, imagine you cast a bet  on the outcome of a football game.

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The football game’s operation and ultimate  outcome exist independently of your bet.

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If you bet nothing at all, the game  will go on with the same outcome.

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If you bet thousands of dollars  or just a few, it doesn’t matter.

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Gambling is 100% based on luck, and the gambler  

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always exists independently of the system  off which it’s making money (Yeo, 2017).

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Speculators, on the other hand,  are still part of the system.

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They are active “investors”  in the economic system,  

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and the amount of money that  they choose to invest can have  

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an impact on the failure or success of  the asset they’re trying to profit from.

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Speculators don’t blindly place bets  and watch the market change from afar.

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They buy up cheap assets that they have  reason to believe will quickly increase  

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in value and make them a handsome profit  in a short amount of time (Yeo, 2017).

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The major flaw in the theory of speculation is  

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assuming that marketplace  predictions are possible.

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The marketplace doesn’t exist in a vacuum,  

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and trends don’t rise and fall  based on a closed, internal system.

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Marketplace trends are affected by political  events, social upheaval, and even public opinion.

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A speculator in December 2019 would have  no idea that the coronavirus pandemic  

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would take the world economy  by storm just one month later.

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When CEOs fall out of popular favor,  shares in their companies can decrease.

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And individual businesses are  constantly working to turn a profit.

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A business that seems like it’s struggling now  may turn itself around in five or ten years.

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A speculator will miss out on those earnings,  but an investor will weather the storm.

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And on the flip side, a speculator  may invest a great deal of money in  

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anticipation of an upcoming advertising  campaign or political election, only to  

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find that the public response to those events  was very different from what was expected.

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Speculators don’t look at the asset itself,  they just look at the asset’s price action.

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But looking at the marketplace numbers  as simple numbers is misleading.

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An investor understands that share prices and  

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marketplace trends are reflections  of events happening in real life.

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Those numbers are based on business  deals, international relations,  

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major political events, and even  public opinion of certain assets.

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Investors understand that  prices are constantly changing,  

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and so they don’t invest for  price, they invest for value.

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Investors choose assets that they can reasonably  

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expect will still be making money in  ten or even twenty years from now.

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Speculators believe that tomorrow is easier  to predict than ten years into the future,  

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but in the world of finances,  the truth is quite the opposite.

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If you’re looking for a  secure investment strategy,  

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you’re not counting on your  investments to pay your bills.

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The money that you’re putting in now you  aren’t expecting to get back for a long time.

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This is the wealth that you will retire  on, the wealth that will help you to live  

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in security and comfort after a lifetime of  working and budgeting like everyone else.

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Dollar cost averaging helps to make  investment possible for people of all  

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incomes because it allows the individual  to invest only what they have to spare.

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If you choose to invest $5 a week in  your chosen asset because that’s all  

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you have after you’ve paid your bills, that’s ok.

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If you have $500 a month to invest, that’s ok too.

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No matter how much you put  in, you will get back more.

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But in order for you to turn  a profit, you have to wait.

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Like tending a vegetable garden,  

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investors maintain their assets  and watch their profits grow,  

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understanding that they won’t be able to reap the  fruits of their labor for a long time (Yeo, 2017).

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Speculators, on the other hand,  often don’t have an income.

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They don’t have another way to pay  their bills or maintain their lives.

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Speculation is a career unto  itself, because in order to have  

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any hope of turning a profit they have  to study the marketplace in real-time.

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They have to know as much as they can  in order to make accurate predictions,  

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and even then, they often find themselves  losing just as much as they gain.

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Speculation isn’t a long-term plan for security,  

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it’s an attempt to make a lot of  money in a short amount of time.

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How long that money lasts  depends on the speculator,  

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the asset, and the whims of a highly  volatile marketplace (Yeo, 2017).

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For this reason, speculators take on  a lot more risk than investors do.

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There is no such thing as a zero-risk  

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investment, and even the most defensive  and careful investors sometimes lose money.

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But speculators understand that there’s  a chance of losing the entire principal  

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investment amount, which is nearly  impossible for a defensive investor.

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You may lose something on an investment,  but you’ll rarely lose everything.

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Speculators, on the other hand,  lose everything - all the time.

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While you’ll find speculators and investors  in multiple different economic arenas,  

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there are certain territories that are more likely  

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to attract investors than  speculators, and vice versa.

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Investors typically stick  to the stock market, bonds,  

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U. S. treasuries, mutual funds, and property.

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These are all investment markets  that, slowly but surely, trend upward.

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In spite of wide fluctuations, these markets  are relatively stable in the long term.

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These are markets where, if you invest your  money in a regular and disciplined way,  

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you are almost guaranteed to find yourself  with huge profits in ten or twenty years’ time.

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Though plenty of speculators do “play” the stock  market, speculators tend to be drawn to markets  

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that are less stable, where lots of money can be  made (or lost) in a very short amount of time.

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These kinds of markets are places like options,  

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futures, foreign currencies, startup  companies, and cryptocurrencies.

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These markets are either too new or too  volatile to be viable places for investment.

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The risk involved in any of these markets is  extremely high, but speculators are drawn to  

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them because the potential profits to be  made are also extremely high (Yeo, 2017).

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The difference in goal planning is referred  to as the investment’s “time horizon."

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The time horizon is very long,  often decades into the future.

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The time horizon for speculators, on the other  hand, is quite short, often less than a year.

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And the time horizon for  gamblers is shortest of all.

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Gamblers are expecting to win or lose  money within the same day, and are rarely  

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doing anything in the way of planning or  strategizing for the future (Yeo, 2017).

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The level of risk is the key difference  between the financial styles.

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Investors have only a moderate risk.

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There are no guarantees, but the  longer the investment schedule,  

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the more stable the investment is,  and the lower your risk becomes.

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Speculators, on the other  hand, have a very high risk.

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They could make a significant profit,  but they could also lose everything,  

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and spend a lifetime trying to make  back the money that they earned.

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And gamblers have the highest risk of all.

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Gambling money is made and lost so  quickly, and in such arbitrary ways,  

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that it’s nearly impossible to  devise a gambling “strategy."

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Gamblers are literally betting their  security on forces beyond their control.

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Whether or not they make a profit is  left almost entirely up to chance.

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Introducing Mr. Market and the Market Psychology

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Investing in the market, without  involving your emotions, is key.

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To help people better understand  the financial marketplace,  

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investor Benjamin Graham published an investment  guide in 1949 called The Intelligent Investor.

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In this book, he introduced a  character called Mr. Market,  

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which he used as an allegorical tool  to represent marketplace fluctuations,  

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and guide investors as to the best  way to handle those fluctuations.

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In his book, Graham asks the reader to  imagine that they are the owner of a business.

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Their partner and co-owner  is a man named Mr. Market.

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This partner is frequently offering to sell  his share of the business to the reader,  

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but just as often makes offers  to the reader to buy their share.

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In the allegory, this partner is characterized  as having a manic-depressive personality,  

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with mood swings that range from wildly  optimistic to toxically pessimistic.

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The reader is always free to decline Mr. Market’s  current offer, as they know that his mood will  

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soon change and a new offer will soon be on  the table (Wikipedia Contributors, 2020).

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Mr. Market is said to be manic-depressive,  or what we would today call bipolar.

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He is emotional, euphoric, and moody, swinging  between extremely high highs and equally low lows.

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He is often irrational, allowing his  mood to dictate his business dealings  

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more than any logical guidance or considerations.

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The transactions that he offers  are strictly at your option,  

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meaning that you are free to accept or  decline at your convenience, secure in the  

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knowledge that he’ll soon be back with another  offer depending on where his moods take him.

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He is there to serve you, but  he is not there to guide you.

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He has nothing to offer you in the way of  advice, and even if he could advise you,  

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his moods are so unpredictable that  you would be unwise to trust anything  

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that he had to say (Wikipedia Contributors, 2020).

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Graham describes him as being a  voting machine in the short term,  

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but a weighing machine in the long term.

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In other words, his short-term decisions  are based more on current trends,  

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sociopolitical moods, and popularity  than anything financially concrete.

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On the other hand, his long-term decisions  are based more in values and numbers,  

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and though his moods might  seem erratic from day to day,  

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they reveal certain patterns when  looked at over the course of years.

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He will sometimes make you savvy business offers,  

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but he will just as frequently give  you the option to buy low or sell high.

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Despite all this unpredictability,  

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you keep him on as a business partner because  he is frequently efficient - but not always.

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At the end of the day, it’s your  financial savvy that’s keeping the  

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business afloat (Wikipedia Contributors, 2020).

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Mr. Market’s mood swings are erratic in the sense  

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that you have no idea when  he’ll be feeling up or down.

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However, they do have a certain predictability,  in the sense that you can expect frequent changes.

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Therefore, you can always wait to buy until Mr.  

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Market is in a low mood and  offers you a low sale price.

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You have the option to buy at that low price,  

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or wait for his next low mood to see  if you can get an even better offer.

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To this end, Graham stresses that  patience is the most important  

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quality the reader can have when  doing business with Mr. Market.

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Mr. Market has proved such a useful allegory  for explaining investment psychology that it  

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remains a popular teaching tool to this day,  about 70 years after Graham published his book.

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The allegory makes it extremely clear  that the only reason for the changes  

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in Mr. Market’s price offerings are his emotions.

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A rational person, or an intelligent  investor, will wait until the price is  

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high before he sells, and wait for  the price to fall before he buys.

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The intelligent investor, however, will  not sell because the price is high,  

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nor will they buy because the price is low.

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There is no need to capitalize on  the current situation because you  

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know that same situation will  come around again and again.

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All you need is patience.

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The ultimate financial decisions  should be up to the investor.

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If you decide you want to sell,  you wait for prices to climb.

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If you decide you want to buy,  you wait for the prices to drop.

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The intelligent investor won’t let the whims of  

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the marketplace influence  their financial decisions.

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Instead, they will wait patiently for the  marketplace to offer the right circumstances  

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for them to fulfill their own financial  goals (Wikipedia Contributors, 2020).

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To determine whether or not you want  to continue investing in an asset,  

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or sell with the intention of cashing you, Graham  advises determining whether the stock valuation  

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of a company is reasonable after the investor  calculates its value via fundamental analysis.

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This might sound complicated, but  it’s actually a fairly simple process.

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Fundamental analysis simply means looking at  a business from a big-picture perspective.

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You don’t just look at the value  of the business’s current assets,  

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you also look at its liabilities, earnings,  health, competitors, and the state of the market.

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You consider the company’s worth in the  greater context of the economy it belongs to.

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This will help you determine whether or  not it’s a worthwhile investment for you.

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This is how you determine whether or  not a company will continue to make  

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you money as an investor twenty years into  the future (Wikipedia Contributors, 2020).

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Warren Buffett frequently quotes from Graham’s  book, and is one of the primary figures  

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responsible for making the Mr. Market analogy  a common tool used by investors to this day.

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It’s a very simple way to express a concept that  

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can be difficult for first-time  investors to understand - there  

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is often no rational explanation for  why stock market prices rise and fall.

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There are so many factors at  play that contribute to the  

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market’s fluctuations that trying  to understand them is pointless.

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It’s like… well, it’s like working with  someone who is severely manic-depressive.

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Their mood swings are motivated by  internal chemistry and personal triggers.

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They may not always follow any kind  of logical or predictable pattern.

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As such, trying to let market trends  guide or influence your investment  

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decisions is like allowing an emotionally  unstable person to run your business.

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The parable of Mr. Market  helped Graham to introduce  

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a market concept he called the “margin of safety."

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The margin of safety is how much risk  is involved in a potential investment.

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The higher the margin of  safety, the lower the risk.

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The lower the margin of  safety, the higher the risk.

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Mr. Market’s mood swings might make an  offer seem attractive at the moment,  

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but you, as his partner, must be able to  see beyond the price he puts on the table.

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You have to take a look at  what he’s actually offering.

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If the price is right but the offer is risky,  

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then the margin of safety is too  low for it to be a good investment.

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If, on the other hand, Mr. Market makes  a sound offer for too high of a price,  

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then your job is to look ahead into the future.

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How much value do you stand  to make from purchasing now?

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Can you afford to wait for another  change in Mr. Market’s moods,  

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to see if you can get a lower  price for the same offer?

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Remember, there is a big  difference between price and value.

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Benjamin Graham used his Mr.  Market analogy to found an  

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entire theory of investing  called “value investing."

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Value investing means waiting to  buy stocks or otherwise invest  

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in assets when the stock is worth  more than its price on the market.

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Don’t choose assets based on how they’re priced.

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Choose assets based on their potential price.

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To this end, Graham advised reading the financial  

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statements and footnotes of unpopular or  neglected companies with low market values.

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Do these companies have any hidden assets,  including investments in other companies,  

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that the market at large may  be neglecting at this moment?

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What is the potential for growth  that these companies have?

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Do you see this company making  money ten years into the future?

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What about twenty?

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Just because the company is  undervalued now means nothing.

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Eventually, the market will see what you  see, and when the market prices go up,  

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you’ll start seeing huge returns on your initial  investments (Wikipedia Contributors, 2020).

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This mentality is the secret  to good, defensive investing.

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The more you start to view the stock market  through the personality of Mr. Market,  

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the less emotionally susceptible you will  be to its constant and erratic changes.

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Rather than obsessively watching  the stock market reports every day,  

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you’ll be able to maintain a cool,  emotional distance when making your  

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investment schedules and choosing the  best asset in which to invest your money.

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The Mr. Market analogy has been  helping investors for decades  

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to protect themselves from “emotional bias."

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This is what happens when our emotions  initiate a shift in our perceptions,  

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causing us to view situations in a  way that affects our decisions making.

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Emotional bias can cause us to look at  neutral events from a negative perspective,  

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or to believe that something is positive even  when there is objective evidence to the contrary.

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Emotional bias can make it very difficult for  us to accept hard facts, especially when those  

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facts are unpleasant or give evidence to  a reality that we don’t want to accept.

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Emotional bias causes us  to behave like Mr. Market.

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It causes us to make risky  decisions out of excitement,  

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and miss solid investment  opportunities out of fear.

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When we make too much of the  market’s senseless fluctuations,  

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we allow our dreams, hopes, and fears to interfere  

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with our ability to make sound financial  decisions (Wikipedia Contributors, 2020).

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Intelligent investors don’t need to  keep on top of market trends because  

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they understand that that’s all they are - trends.

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Lows will become highs,  which will become lows again.

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The only winning game in the  investment world is the long-game.

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The more time you can sink into an  asset, the more money you will make,  

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regardless of the size of your investments.

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The trick, however, is to dedicate that time to  an asset that is stable, reliable, and low-risk.

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This has been the Timeless Investment Strategy.

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Everything you need to start making  money in the stock market today.

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Investpreneurs Book 1.

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Written by Bill Grand. Narrated by Russell Newton.

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Copyright 2020 by Investpreneurs.

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Production Copyright by Investpreneurs.

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About the Podcast

Voice over Work - An Audiobook Sampler
Audiobook synopsises for the masses
You know that guy that reads all the time, and always has a book recommendation for you?

Well, I read and/or produce hundreds of audiobooks a year, and when I read one that has good material, I feature it here. This is my Recommended Listening list. These choices are not influenced by authors or sponsors, just books worthy of your consideration.

About your host

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Russell Newton