Going First in a Negotiation Can Help — Here's When

Russell Newton explores the anchoring strategy from Albert Rutherford's 'The Game Theory of Negotiation'—and why going first in negotiation is such a powerful move in every negotiation. Learn the anchor psychology behind setting the opening number, how it influences the entire negotiation, and why understanding behavioral economics gives you a dealmaking edge. Discover how to build a confident range before naming a number for maximum impact.

⏱ CHAPTERS

0:00 Intro

3:06 Inherited Sculpture Example

4:10 Two Ideas from Book

5:45 Maravi and Levy Negotiation Study

7:25 Unpaid Work Contribution Scenario

9:11 The Pie Test Explanation

If you're diving into personal development and want to master the art of negotiations, don't miss out on Russell Newton's insights! From his audiobook narration expertise to his deep dives into anchor psychology and game theory, Russell shares invaluable negotiation tactics that can help you win more deals and communicate effectively in business. Whether it’s understanding anchoring strategies or avoiding the pitfalls of lowball offers, Russell Eric Newton breaks down complex concepts with clarity and wisdom from behavioral economics expert Albert Rutherford.